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We Ignite Collaboration, Boost Creativity, and Fuel Innovation

  • Develop creative thinking within teams
  • Build competency in innovation practices
  • Host dynamic innovation workshop and keynotes
  • Enhance latent talent and power skills
  • Establish dynamic Innovation Labs and nurture Design Thinking teams for tangible breakthroughs.

New Book: Deathline

Feeling like you are not tapping into your latent potential? Then check out Dr. Tilstra's first book, The Deathline: Stopping the #1 All-Time Killer of Human Potential and unlock your latent creativity!

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Deathline Innovation Creativity Karen Tilstra


What Makes Us Unique


We customize our proprietary tools, processes, and systems to fit your specific needs to best serve you and your team.


We work side-by-side with you and your team for the common goal of creating a culture of innovation that uniquely serves your organization.


Design Thinking Focus

We develop design thinkers who are able to creatively solve problems and image a better future for their organization and their customers.


We make innovation accessible by educating our clients to use our simple and adaptable strategies. 

Meet Dr. Karen Tilstra

Founder and Innovation Architect

Karen's mission is simple. She wants to make innovation accessible to any and everyone. Why? Because she believes that EVERYONE is creative and has the capacity to be a great leader! 

Dr. Tilstra is an innovation architect and creative thinking guru. Her research and practice over the past decades have helped thousands of people develop their innovation and creative thinking skills.

She has been at the forefront of design thinking and led the creation of innovation labs in professional sports, health care, government, and higher education.


The Creativity Effective Team

Karen Tilstra, PhD
Founder and Innovation Architect

Andy Tilstra, MA
Innovation Specialist

Richard Regan Paul
Facilitator and Experience Designer

Janelle The, MA

Christian Spinella
Facilitator and Experience Designer

David Tilstra, BFA
Digital Media

Lauren Heinrich
Design Thinking Facilitator


Harness the power of creativity and innovation!

Overcome your toughest challenges

"If you want consistent successes more than an occasional win, invite this remarkable team to help you overcome your toughest challenges and learn how design thinking works."


Flexible and customized approach

"As an organization, we were struggling to create an innovation blueprint that would guide our future. Karen and her team, with their flexible and customized approach, showed us a path for creating a culture of innovation and helped us radically shift how all our employees approach problem-solving."


Create a substantial culture of innovation

"Through her training program, personalized coaching, and project facilitation, Dr. Tilstra helped our large, global NGO create a substantial culture of innovation that has continued to grow to this day." 

Pioneer International

Substantially fast-tracked our capacity to diffuse innovation

"Over a period of one year, Karen and her team taught us the tools, language, and mindsets of innovation that are necessary to realize lasting value-add. She substantially fast-tracked our capacity to diffuse innovation throughout our organization."

Rob Wassel, Executive Director
Seeds Innovation Lab

Karen at TEDx Orlando

Two words that can change the world...Yes, And!

Instant Innovation

Always Available Innovation Tools

The Idea Lift

Four Tools to Elevate Your Ideas

Free Access
The CROW Video Series

How to Generate Innovative Ideas

Watch Now
3 Months
Soundbite University

Innovation Mindsets to Set You Apart

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3 Months
Our YouTube Channel

Converstaion About Creative Thinking and Innovations

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3 Months

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The Deathline by Karen Tilstra, PhD

Access five free tools to help you and your team develop ideas and turn them into relevant results.